Thursday, June 12, 2008

Sales Resumes

Sales Resumes

Sales Resume Tips

A good Sales resume is result-oriented. So emphasise on your contribution and achievements.Create a Career Summary section highlighting your sales capabilities and value to potential employers. Also include your area of expertise and industry knowledge.

In the Experience Section of your sales resume, show a track record of sales achievements. Highlight your responsibilities like territory, budget, supervisory responsibilities, etc. with list of your top achievements.

Sample Sales Resume


Seeking Managerial Level assignments in the field of Corporate Sales & Marketing / Business Development / Relationship Management / Channel management with a reputed organization.


A competent professional nearly 17 years of experience in Corporate Marketing, Business Development, Channel Management, Relationship Management & Team Management.
Presently working with Pidilite Industries Limited as Assistant Sales Manager, based at Kanpur.
A keen planner & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.
Experience of handling all (D.R.M) Dealer Relationship Management activities like movie shows, family get-to gathers to enhance the business.
Skill in managing operations with key focus on top line profitability through sales and marketing of commodity products and services.
Demonstrated abilities in cementing healthy relationship with key accounts for generating business and leading workforce towards accomplishing business and corporate goals.
An effective communicator with excellent relationship building & interpersonal skills.

Business Skills
- Business Development - Sales & Marketing
- Customer Relation skills - Client Servicing
- Channel Management - Man Management
- Key Account Management - Sales Promotion

Management Skills

- Excellence in Analysis & Problem Solving - Sound Judgment & Decision Making Skills
- Strong Influencing Skills - Achievement Oriented
-Team Builder - Persuasive Communicator

Functional Skills
Corporate Sales & Marketing
. Analyzing business potential, conceptualizing & executing strategies to drive corporate sales, augment turnover and achieve desired targets.
. Motivating and guiding associates / subordinates to strive for delivering superlative performance, thereby attaining corporate sales and revenue targets, within allocated funds and time limits.
. Cultivating & maintaining mutually beneficial relations with clients to ensure repeat & referral business.

Business Development
. Planning and implementing consumer schemes, trade schemes and promotion activities through offers, incentives and allocating budgets to outlets.
. Coordinating with logistics team for timely stock availability & updating the sales team of fresh stocks.
. Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.

Product Management
. Developing product concept, launch strategy, execution plan and determining ROI as well as managing market survey, testing, distribution & pre & post launch promotions for new product launches.
. Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes.

Channel Management
. Liaising with the distributor in order to achieve the set target, along with identifying and developing reliable Dealers / Distributors for increasing market visibility.
. Constantly monitoring the process flows in order to ensure operational efficiency through distributors.
. Developing & expanding the Distribution Channel Network to enhance product reach & achieve business targets.

Customer Relationship Management
. Attending to clients (individuals) concerns & complaints; undertaking steps to effectively resolve them.
. Interacting with the customers to gather their feedback regarding the products’ utilities.
. Building and maintaining cordial business relations with major corporate clients, ensuring customer satisfaction by achieving delivery & service quality norms.
. Patiently listening to the clients complaints and providing the amicable solutions.

Team Management / MIS
. Leading, training and motivating teams, while ensuring their career development and positive contribution to the company.
. Keeping and updating all required data and presenting the same to the top management for fine tuning the business strategies.
. Organising yearly family picnics to boost the team sprit.


Since Aug’94 Pidilite Industries Limited
[Manufacturers of Fevicol brand adhesives an I.S.O. - 9001, 9002 company with the group turnover of rupees 1500 crores per annum]

Assignments Handled:
Aug’94- Aug’03 Supervisor (Leading a team of 6 Sales People for managing 60% of
Delhi City
Aug’03- Apr’06 Area Sales Manager (Corporate Marketing Department), based at
Delhi H.Q & managing Delhi & Chandigarh branches

Since May’06 Assistant Sales Manager, based at Kanpur

As Assistant Sales Manager, based at Kanpur.

. Successfully handled all depot related activities for whole Central U.P areas (Kanpur 1 & 2, Jhansi, Agra, Allahabad 1 & 2, Mathura, Aligarh Head Quarters plus 26 subordinate towns).
. Accountable for Sales planning, stock forecasting and management of depot functions.
. Responsible for out standings, credit & debits control of 37 distributors.
. Spearheaded Rs. 15 crores of business per annum with the team of 17 people (10 sales, 5 promotional & 2 project people)
. Monitored all promotional activities/mega meets; for different users like Carpenters, Painters, Interior Decorators, Big Project Dealers.

As Area Manager (Corporate Marketing Department)

[Areas of Operations:]

[Delhi City, Chandigarh, (East, Western, Central U.P), Haryana, Punjab, Himachal Pradesh, Uttanchal & Jammu]

. Efficiently handled all marketing related activities for four different departments Consumer, Construction, Industrial & Fevicol Division.
. Imparted trainings to distributors through effective presentation on areas related to company’s systems, policies and vision of the organization for the smooth, organized & environmental working.
. Managed the out sourcing agencies for the data authentication of various end users who are the back bone of the organization like; carpenters, painters, plumbers, masons, school Teachers, Art teachers, Architects, Interior Decorators, Builders etc.
. Conducted annual appraisals of all four division’s distributors, to provide better working environment.
. Responsible for quarterly publication of internal news magazine related to qualitative job done by company personnel & by the distributors among all India branches.
. Developed a special billing & accounting software through {Satyam Info;} for all four divisions. (specially designed for Pidilite Industries Limited)

As Supervisor (Leading a team of 6 Sales People for managing 60% of Delhi City)
. Profitably managing 60% of Delhi City - ‘North, West and parts of South & Central Delhi’ through six distributors and a team of 6 Sales People with the potential of Rs. 12 crores per annum.
. Accountable for the management of area wise promotional and cultural meets for Dealers, Interior Decorators & carpenters.

Previous Assignments

Mar’92- Jul’94 Fern Hill Laboratories Limited as Sales Officer
[Manufacturers of 'Colin', Glass and Household Cleaner]

. Effectively handled the responsibility the whole retail markets of Delhi city including Sadar Bazaar wholesale market & exploited the potential Rs. 3 lakhs to 14 lakhs per month within two years.

Aug’91- Feb’92 Commenced the career with Sham Printing and Marking Devices as Sales
Representative [Manufacturers of self-inked Perma stamps]

Bachelor of (Arts) from Kurukshetra University, Kurukshetra in the year 1991.


Date of Birth: 12th December 1969.
Location Preference: Delhi & N.C.R, Chandigarh, Mumbai.

NEW DELHI. - 110075

Resources - Sample Sales Resume

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